There is a standard reference for pricing graphic design and corporate identity projects. It is Pricing and Ethical Guidelines, published by the Graphic Artists Guild. Any logo designer can purchase the book. A professional graphic designer would have a tough time supporting a family and a studio designing all their logos below 0.
If you have a pulse of the feelings your valued consumers, you cannot commit a mistake designing the label. To change a label for the product is also risky if your product is doing above average. People seek change in the product itself with a changed label. If they feel the change to be appreciable, it boosts the consumption and if they don’t, the excitement to take your product is diminished.
As the economy starts ramping up our free enterprise system will dictate how many artists are needed, and they will have to be trained somewhere. Someone must do the training, and if you are a creative person with such talents, then perhaps you should be a creative arts teacher? Do you need a creative arts degree to become a teacher in the arts?
Break It. If the document goes front and back, break the copy in the middle of a sentence. This helps iterate that there’s more to read and makes them more inclined to keep reading.